Green Bay Reporter

Green Bay, WI — UW-Green Bay has introduced a new certificate program aimed at delivering an exceptional customer experience that not only impresses customers but also fosters value, growth, and competitive advantage. Experts from Festival Foods, Kohler, and Prevea Health will share their insights over five sessions. Registration is now open.

Today’s customers seek personal connections with the companies they engage with, making customer experience crucial across all touchpoints—from sales to marketing to product development to billing to customer service.

“Customer service isn’t just about transactions,” said Jess Lambrecht, executive officer of UW-Green Bay Continuing Education and Workforce Training. “It’s about building relationships and leaving a lasting impression. As we prepare for the NFL Draft and the influx of visitors to our community, it’s crucial that we showcase the warmth and hospitality that define us. Every interaction is an opportunity to create a positive memory, not just for our local residents but also for those visiting from afar. Let’s ensure that each guest leaves feeling welcomed, valued and eager to return.”

UW-Green Bay and its partners aim to transform employee perspectives through this certificate program by focusing on exceptional customer experience. The program is suitable for new or existing employees or entire teams.

The program comprises five interactive modules available online anytime and takes approximately five hours to complete:

- The Customer Experience

- The Culture of Customer Experience

- Internal Customer Experience

- Conflict in Customer Experience

- Critical Communication Skills

Industry experts contributing include:

- Jesse Gast – Senior Facilitator, Festival Foods

- Kelsey Leibham – Front Desk Manager, Kohler Company

- Jeremiah McDuffie – Chief Visionary Officer, Oshkosh Food Co-op

- Madeline Mittlestadt – Manager of Patient Experience, Prevea

Upon successful completion of sessions, participants can earn a UW-Green Bay Exceptional Customer Service badge. For more information about the certificate program, visit the website or contact Nicole Virant at virantn@uwgb.edu or 920-465-2548.

The Exceptional Customer Service Certificate Program is sponsored by the Division of Continuing Education and Workforce Training.

About UW-Green Bay:

The University of Wisconsin-Green Bay serves 10,300 undergraduate, graduate, and doctoral students as well as 67,500 continuing education learners annually. It offers 200 academic degrees across four campus locations in Northeast Wisconsin. Since opening in 1965, it has been committed to bold thinking and growth.

For more information visit www.uwgb.edu.