Green Bay Reporter

The Green Bay Packers and American Family Insurance marked the 12th year of their DreamDrive training camp activity with a ribbon-cutting ceremony on Wednesday. The event, which took place in Green Bay, highlighted the ongoing tradition where Packers players ride children's bikes to and from practice during training camp.

Five specially designed Dream Fleet bikes were introduced for the new season, each representing an aspect of Wisconsin's heritage. Three of these bikes—J. Love Express, Dream Fearlessly Flyer, and Up North Cabin Rider—received new designs for 2025. Two other bikes, Cheddar Chariot and Cow Cruiser, were updated with refreshed looks. All bikes are provided by the Packers and American Family Insurance.

American Family Insurance selected several children to participate in the event by riding the themed bikes alongside players as they traveled to practice. Each child also received a bike helmet signed by the player who accompanied them.

The DreamDrive experience is open throughout training camp’s open practices over the next few weeks. Children attending are encouraged to bring their own bikes to take part in this tradition.

DreamDrive is one part of a broader partnership between the Packers and Madison-based American Family Insurance that began in 2005. Other elements include the American Family Insurance Gate at Lambeau Field’s east side, providing access to the stadium’s atrium, and Titletown Gameday Live presented by American Family Insurance, which invites fans to celebrate before games at Titletown near Lambeau Field.

"American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance Group is the nation's 12th-largest property/casualty insurance group, ranking No. 202 on the Fortune 500 list. The Group has a current 'a+' credit rating through AM Best, and has distinction as a 'Standing the Test of Time' company, which is represented by having an AM Best financial strength rating of 'A' or better for 75 years. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, Homesite and Main Street America Insurance and has approximately 11,000 employees nationwide."