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Green Bay Reporter

Wednesday, April 16, 2025

BE'S Refreshments celebrates 45 years of growth with tech-driven innovation

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Lisa Jossart Vice President of Economic Development | Greater Green Bay Chamber of Commerce

Lisa Jossart Vice President of Economic Development | Greater Green Bay Chamber of Commerce

BE'S Refreshments, Inc., a company with operations in Wisconsin and Michigan, is marking its 45th year in business. The company operates from locations in Green Bay, Fond du Lac, Sturgeon Bay, and Gwinn, covering northeast Wisconsin and extending into the Upper Peninsula.

Over the years, BE'S Refreshments has grown by acquiring companies such as Stiener Vending, Wright Vending, A to Z Vending, and most recently Konop Vending. This expansion has been supported by a team-oriented culture that emphasizes creativity and variety. "Our team drives our work and leads our 'BE'S Intentional Culture.' We foster a collaborative environment where creativity and variety thrive," the company stated.

Technological advancements are central to BE'S Refreshments' operations. The company uses telemetry units in vending machines to monitor data and employs micro-markets to identify trends. Machines are equipped to accept digital payments like Apple Pay and Google Pay along with traditional credit cards and cash.

Looking ahead, BE'S Refreshments plans to integrate more AI technology to enhance responsiveness to customer needs. The company foresees innovations that will increase convenience through features like unattended walk-in stores and touchless machinery.

For further details about their locations, services, or career opportunities, individuals are encouraged to visit their website.

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