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Green Bay Reporter

Wednesday, September 18, 2024

Packers collaborate with Tork on 'Tackle Hygiene' initiative

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Matt LaFleur Head Coach | Green Bay Packers Website

Matt LaFleur Head Coach | Green Bay Packers Website

As fans return to Lambeau Field this week for the home opener, the Green Bay Packers are teaming up with Tork®, the professional hygiene brand of Essity, for the 2024 "Tackle Hygiene with Every Catch" campaign.

The campaign, which kicks off this weekend and will run through the first five home games of the Packers season, aims to raise awareness and promote the benefits of proper hygiene. Additionally, the Packers and Tork will provide community partners with essential hygiene products that help reduce environmental impact. For every catch the Packers make during these games, Tork will donate $250 worth of effective and sustainably produced hygiene products, such as paper roll towels and toilet paper (up to $30,000 in products), to local nonprofit organizations working to improve community well-being.

"We're excited to partner again with Tork on the Tackle Hygiene Campaign," said Justin Wolf, director of corporate partnership sales and activations for the Packers. "For more than a decade, our teams have relied on Tork hygiene products on gameday and every day. We look forward to making a positive impact in the community while cheering for Packers catches. Throughout the campaign, our fans can learn about tools they need to stay healthy as well as importance of hygiene and sustainability."

Since 2021, in partnership with the Packers, Tork has donated $83,500 worth of sustainable hygiene products to local charities in Northeast Wisconsin. This year's recipient will be Feeding America Eastern Wisconsin.

"Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field – which can hold more than 80,000 fans – as well as within our communities," said Cindy Stilp, Marketing Communications Director at Essity. "Together with the Packers, we are proud to spearhead community initiatives like Tackle Hygiene with Every Catch."

Tork provides towels, tissue, napkins, soap and sanitizer to Lambeau Field.

About Tork®: The Tork brand offers professional hygiene products and services worldwide ranging from restaurants and healthcare facilities to offices, schools, and industries. Our products include dispensers, paper towels, toilet tissue, soap, napkins, wipers but also software solutions for data-driven cleaning. Through expertise in hygiene and sustainability design principles,Tork has become a market leader supporting customers globally across 110 countries.

About Essity: Essity is a global leading company in hygiene and health dedicated to improving well-being through its products sold under brands such as TENA,TORK among others operating across 150 countries.Essity employs over 3 thousand employees across US including its papermaking operations centered around Menasha converting facilities located within Fox Cities,Wisconsin.In addition US operations extend into states Alabama,Kentucky Ohio,Oklahoma New York North Carolina Pennsylvania Texas Washington

About Feeding America Eastern Wisconsin: As largest hunger relief organization based out Milwaukee Appleton regions respectively.Founded1982 by Rotary Club Milwaukee member part larger network affiliated Feeding America collaborating closely near400 hunger relief partners addressing nourishment needs approximately half million individuals across35 counties situated within eastern portion state providing comprehensive resources those facing food insecurity challenges

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