Rich Bisaccia Assistant Head Coach/special Teams Coordinator | Green Bay Packers Website
Rich Bisaccia Assistant Head Coach/special Teams Coordinator | Green Bay Packers Website
The Green Bay Packers and American Family Insurance have announced a multi-year renewal and expansion of their partnership. This agreement will continue to feature American Family's sponsorship of Lambeau Field's east side gate, known as the American Family Insurance Gate.
American Family remains a sponsor of DreamDrive, an event for Packers fans at training camp where players ride children's bikes. Additionally, they will continue sponsoring Titletown Gameday Live, offering entertainment four hours before each Packers home game.
The expanded partnership includes a Draft-themed sweepstakes set to launch in February 2025. The winner will receive a trip to the 2025 Draft in Green Bay.
"We're pleased to renew our partnership with American Family Insurance," said Packers President/CEO Mark Murphy. "They have been a valued partner over the years and we appreciate the opportunity to work with another Wisconsin-based company that shares our commitment to the community."
Both organizations remain committed to local charitable efforts. In 2023, they donated helmets to high school football teams and supported Black-owned businesses during the COVID-19 pandemic.
"American Family is proud of the long and successful relationship we've enjoyed with the Packers," said Sherina Smith, American Family Insurance Group chief marketing officer.
Packers quarterback Jordan Love was recently announced as an ambassador for American Family Insurance and will be featured in an upcoming marketing campaign debuting November 11.
In related news, American Family sponsored the "Winter Warning" game on October 20, enhancing fan experience with coordinated white uniforms and stadium attire.
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