Green Bay Reporter

With the winter season underway, Titletown is set to introduce a new addition this spring: the Packers Athletic Club. This members-only fitness club aims to provide an exclusive fitness experience in the heart of Titletown, inspired by the Green Bay Packers' brand and culture.

"We're looking forward to welcoming the Packers Athletic Club to Titletown," said Ed Policy, Packers COO/General Counsel. "This facility will continue to elevate Titletown's offerings and enhance the community's options for premier fitness experiences. The PAC will join the excellence of the Packers brand with the vibrant, fitness-minded community we've built at Titletown. We're excited to welcome members to enjoy the club in 2025."

The club will be located in a new building east of the U.S. Venture Center, adjacent to Titletown's football field. It will occupy parts of both floors, featuring 15,500 square feet of cardio and strength equipment, performance areas with turf, and spaces for independent workouts. Group fitness classes like yoga and boot camp will be available alongside HIIT training facilities.

Amenities include a luxurious locker room, sauna, steam room, cold plunge, hot tub, and more. Members can also access a lounge area, co-working space, and a café offering refreshments.

Community members interested in joining can visit www.packersathleticclub.com for membership information. The club is expected to open in April 2025.

The building will also house EUA's new office on its second floor. EUA is relocating from De Pere and has designed the building itself. Their office will accommodate 40-50 employees starting March.

A small café named Titletown Daily Grind will offer coffee and snacks to visitors.

Additionally, BelAir Cantina plans to open in January at Titletown. Known for its innovative tacos and Mexican cuisine fusion, it adds another dining option between Associated Bank and Hinterland.