Green Bay Reporter

The University of Wisconsin-Green Bay has introduced a new Sales Accelerator Program aimed at helping small and mid-sized businesses enhance their sales capabilities. The program, designed for working professionals, offers 12 online modules covering essential skills and processes needed throughout the sales process.

According to Matt Dornbush, dean of the Cofrin School of Business, "This is an example of a responsive university in action. The community came to us with a clear need for professional sales training. We responded by leveraging the talent of our alumni and the expertise in our continuing education team to bring the Sales Accelerator Program to market."

Walt Melcher, CEO and Founder of Expert Sales Institute and UW-Green Bay alumnus, will lead the training. Participants will learn proven techniques from industry leaders, practical applications for real-time interactions, and gain access to over 30 different sales tools. The program also includes live Q&A sessions and skill assessments.

Melcher brings over 30 years of experience in teaching and implementing effective sales processes across various industries such as manufacturing, technology, financial services, transportation, healthcare, and professional services.

For more information on the Sales Accelerator Program or to connect with Chris Ledvina, Business Development Specialist at UW-Green Bay, interested parties can reach out via email at ledvinch@ugb.edu or call (920) 465-2164.